12 good reasons for having a website!

• A professional-looking website establishes your credibility as a serious company, just as a listing in the Yellow Pages does.
• The Web makes it easy for smaller companies to compete with larger companies.
• To sell your goods or services online. Many customers research the various options available to them before buying, but you need to make sure that it is YOU they find, NOT your competitors.
• Being on the web means your information will be available to visitors 24/7 - even when you are asleep!
• Sometimes finding you is the hard part. Use a website to tell potential customers about your company, but also to remind local people of your existence.
• Reduce costs by having a section that answers your most frequently asked questions (FAQ). You can then direct customers to your website.
• Display your products on the web instead of printing brochures.
• A website allows you to easily find out what your customers respond to and amend your marketing if neccessary.
• Publicise special offers, discounts etc. on your website.
• Reach the media by having a 'News' section. Editors may refer to it in their articles, which will give FREE publicity to your business and bring in potential customers. Regular updates will help keep your site looking fresh.
• Reach specialist or international markets that you perhaps hadn't thought about, or have been able to access.
• Customer service: provide information, downloads, images, as well as several ways to contact you.