Web design & search engine optimisation

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Questions for website owners

#1 Do you know that changes by Google to do with "personalised search' might affect your site's search engine ranking?
Find out why and what to do about this here.

#2 Do you know if there are any websites linking to yours?
Search engines like quality, inbound links from other 'trusted' (and relevant) websites, as they imply your site has worthwhile information in it. If you don't have any quality links pointing to your site you should try to establish some. We can help you with this.

#3 Do you know what search words people use to find your site?
You might be surprised to see what search terms are bringing in visitors (or not) and can then capitalise on this.

#4 Do you have any broken links or images in your site?
Broken links and images are annoying for visitors and will also have a negative effect on your site's search engine positions.

#5 Do you know how many people visited your site last week, which web sites referred them and where in the world they came from?
This is valuable marketing information that you can't afford to miss out on.

#6 How easy is it for visitors to contact you from your website?
It doesn't take much for a visitor to be put off contacting you. Make it easy for them to do so in several different ways. Also, if you have a contact form make sure it works!

#7 Are your images optimised so they don't take too long to download?
Pages that takes ages to appear on the screen will turn your visitors away.

#8 Are you the registered owner of your domain name?
If you are not the registered owner of your domain name you have no control or rights over it, and may lose your name to someone else.

#9 Was your website built to be 'search engine friendly'?
If not, you will turn search engines away and lose customers to your competitors. Read more about the importance of a web site being search engine friendly.

#10 When was your site last updated?
Out-of-date content implies a lack of business.

#11 Does your site have a special search engine 'sitemap'?
This is like an MOT for your website. It can function without it, but to search engines it doesn't have the correct paperwork! N.B. This is not the same as a normal visitor site map.

#12 Does your site have a robots file?
Don't know what a robots file is? Just like no: 11, above, it's something that will 'annoy' search engines if you don't have it.

If YOU can't answer these questions, contact M35 Design as we can help you to find the answers!

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