#1 Do you know that recent changes by Google might affect your site's search ranking?
Find out why and what to do about this here.
#2 Do you know if there are any websites linking to
yours?
Search engines
like quality, inbound links as they imply your site has worthwhile
information in it.
#3 Do you know what search words people use to find
your site?
You might
be surprised to see what is bringing in visitors (or not) and can then
capitalise on this.
#4 Do you have any broken links or images in your
site?
Broken links and
images are annoying for visitors and will also have a negative effect
on your site's search engine positions.
#5 Do you know how many people visited your site last
week, which sites referred them and where in the world they came
from?
This is valuable
information that you can't afford to miss out on.
#6 How easy is it for visitors to contact you from
your website?
It
doesn't take much for a visitor to be put off contacting you. Make it easy
for them to do so in several different ways. Also that you have a contact
form which works!
#7 Are your images optimised so they don't take too
long to download?
Pages
that takes ages to appear on the screen will turn your visitors away.
#8 Are you the registered owner of your domain name?
If
you are not, you have no control or rights over it and may lose it to someone
else.
#9 Was your website built to be 'search engine friendly'?
If not,
you will turn search engines away and lose customers to your competitors.
#10 When was your site last updated?
Out-of-date content implies
a lack of business!