Website design : case study for Col-Tec (Solutions) Ltd - collating machine manufacture and export
Background
Col-Tec Solutions from New Milton, in Hampshire, are manufacturers of high-quality collating machines and booklet makers, which are exported worldwide.
M35 Design's task
Initially, M35 Design were called in to set up and manage a Pay Per Click (PPC) campaign for Col-Tec. Whilst their existing site was bringing in traffic, it was fairly old and not very 'search engine friendly'.
In order to help Col-Tec achieve important organic (i.e. non PPC) search engine listings, we recommended that Col-tec's web site be made more search friendly. Existing content was updated and new pages built, in addition to overall search engine optimisation of the whole website.
M35 Design also looks after Col-Tec's PPC campaign in Google and Bing, which is bringing in new business worth thousands of pounds (see testimonial below). In addition to PPC campaigns that target English speakers worldwide, Col-Tec also has another campaign aimed at French-speaking countries.
'Google Analytics' code provides Col-Tec with visitor tracking information, as well as details of search engine and website referrals to their site.
Website hosting, domain name management & PPC
M35 Design provides web hosting and management of Col-Tec's various domain names, as well as administering their PPC campaigns and looking after their website's search engine optimisation.
The future
Col-Tec continue to go from strength to strength, and are confident that 2010 will bring continued profit.
Testimonial from Col-tec (Solutions) Ltd.
You have been our official website consultant for over two years and I thought it was high time we officially acknowledged your excellent work.
You have guided us re improvements to our website design but most notably have helped us achieve excellent and sometimes stunning results in our generic listings with search engines and the Google PPC campaign. The PPC campaign has undoubtedly been a great success for our business and has helped us to extend our reach to potential customers. Apart from a higher number of hits from more obvious markets such as the UK and the USA you should know we have engaged in new business as a direct result of the PPC campaign with clients from Romania, Bulgaria, Indonesia and several other countries.
Once again thank you for your assistance; I cannot imagine where we would be now without your expertise!
Kind regards.
Paul Bailey
Managing Director
Col-Tec
Importance of
a search engine friendly web site 
