Website design : case study for Tone Fitness - personal training in Poole, Bournemouth & Dorset area

Background

Tone Fitness is the website of Personal Trainer and fitness "guru", Leighton Girling, who is based in Poole, Dorset.

M35 Design's task

Leighton's existing web site wasn't bringing in much custom; it was fairly old and not at all 'search engine friendly'. There were various coding errors and a problem with the navigation menu, which didn't work at all in Firefox browsers. This means that much of the site was inaccessible to a large proportion of potential clients.

M35 Design was able to put most of the (important) errors right at reasonable cost and replaced the non-functioning navigation menu with a new, search engine friendly one. Updated content and properly-researched and implemented 'meta tags' were put into the site.

'Google Analytics' code provides Leighton with visitor tracking information, as well as details of search engine and website referrals to his site.

Web site hosting, domain name management, web site updates

M35 Design provides Tone Fitness with web hosting, domain name management and website updates.

The future

Since Leighton's existing website was updated, he has seen a big increase in the number of clients. As a consequence, he commissioned M35 Design to create a new website with much more content. However, because of Leighton's busy schedule, he hasn't had much time to concentrate on this, but hopes to remedy this by early 2010!

Testimonial from Tone Fitness