Click here to visit Woodland Treasures' website

Website design : case study for Woodland Treasures

Background

Woodland Treasures sells hand-carved wooden jewellery, designed and made by Scotland-based craftsman, Geoff King. Geoff had been selling his wares at craft fairs, but didn't have a website.

M35 design's task

Geoff wanted to showcase his jewellery and enable visitors to buy online. He also wanted the website to - in his words - "Give the impression of woodland during a sunny day in May."

 

Once an initial design was agreed, the product side of the site was created which allowed visitors to buy online using PayPal. Geoff already knew his key words / phrases, but extra research into this was carried out and then implemented in the site.

 

Woodland Treasures has a search engine optimisation and marketing package, which includes regular search engine positioning reports so that both Geoff and M35 design can monitor the effectiveness of the website and, if necessary, act accordingly. The implementation of 'Google Analytics' code provides Geoff with visitor tracking information, as well as details of search engine and website referrals to his site. The website also has a statistics package that comes with the hosting.

The future

Woodland Treasures' is achieving good search engine success for its top key words / phrases in the three major search engines - Google, Yahoo! and MSN, as well as smaller search engines. Visitors from all over the world visit the website and Geoff's hand-carved jewellery is selling well.


Testimonial from Woodland Treasures

"The website is fantastic and I have had a lot of positive feedback from visitors. The design and layout are superb - functional, clear and pleasing to the eye. The site is easy to navigate, nicely structured and the shopping basket works well. The search engines were quick to pick up the site too. I would recommend M35 Design to anyone who wants a fast, friendly service and a stunning website as a powerful and effective tool to reach their desired market."


Geoff King, Woodland Treasures

 

 

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