UK lagging behind the global average in mobile internet usage

UK lagging behind the global average in mobile internet usage

According to Zenith’s Mobile Advertising Forecasts 2017, the UK is lagging behind the global average in mobile internet usage.

Globally, mobile internet usage accounts for 73% of time spent on the internet. In contrast, UK usage of a mobile device to access the internet is just 57%, with a rise to 64% expected in 2018.

 
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